For voice over artists, it can take a great deal of promotional effort to connect with and expand your base of clients. Building a brand is no easy task, but it’s a fundamental part of any self-run business. Once you have the training, the equipment, and a strong voice over demo, the next step might be to begin growing your brand as a voice over artist.
Why is Branding Important?
Put simply, marketing your voice over talent abilities is the only surefire way to find ample work, and to ultimately create a career out of voice over. You likely engage in marketing or branding efforts every day without realizing. Whether by talking to family and friends, working on your demo reel, or cold calling for voice over work, you’re bettering your chances of finding meaningful voice over work. But for those serious about turning their voice over talent into a viable career, it’ll take a more concerted marketing and branding push. Below we’ve highlighted some tips for branding yourself as a voice over artist.
Tips for Branding Yourself as a Voice Over Artist
Agency Representation: One of the best ways to get your name out there as a voice over artist is to find an agency to represent you. Agents will advocate for you and help you find meaningful voice over work. All you’ll need to do is keep in touch throughout the process to ensure you’re being adequately represented. Of course, being represented by an agency comes with a price.
Build a Personal Website: Building a personal website for your voice over business can be both eye-catching and professional. You’ll have a space to design and define your brand. Your personal website can also serve as an impressive portfolio for those seeking voice over talents.
Generate Publicity: There are a number of ways you can generate publicity around your voice over business. You can reach out to influencers to provide guest blogs and seek out radio interviews, but there’s plenty more you can do Just get your name out there! It’s likely you have stories or wisdom to share from your experience building your brand.
Seek Referrals: As you complete voice over work with satisfied clients, don’t be afraid to ask if they can refer you to others. Simply asking could mean the difference of a few extra voice over gigs.
Social Media: Much like a personal website, a strong social media presence can have the same effect as a resume. It’s a place to showcase your talent, and at the same time, create a network of potential clients.
Needless to say, there’s plenty more you can do to brand yourself as a voice over artist. In fact, you can even take a class here at the Voice Shop, which is specifically geared to help you market yourself and your voice over skills. If you’re interested in signing up, you can view the class page.
Sign Up for Online Voice Over Classes Today!
Whether you’re ready to market your skills or would still like more training in becoming a successful voice over actor, we have a class for any level of voice actor. If you’re interested in any of our classes, sign up before it’s too late. If you have any questions, be sure to contact us today. You can also call us at 212-213-9487.